EOFY sales in Australia emerged as a practical response to the business and tax calendar. As the financial year ends on **30 June**, businesses traditionally conduct **stocktakes** to assess inventory for accounting and taxation purposes. To clear out unsold stock and improve their financial position before closing the books, retailers began offering discounts—hence the rise of **End of Financial Year sales**.
Over time, this evolved into a major retail event, much like Boxing Day or Black Friday. Retailers now use EOFY sales not only to manage inventory but also to attract consumers looking for **tax-deductible purchases**, such as laptops, tools, or office equipment. The timing also encourages strategic spending, especially for small businesses and sole traders aiming to maximise deductions before lodging tax returns.
So, what started as a stock-clearing necessity has become a national shopping tradition. Want to explore how EOFY sales compare to other major retail events in Australia? I can break that down too.